4 ways to achieve online success with email autoresponders
In recent years, the benefits of email marketing for businesses have been further explored: low costs, high conversion rates, and detailed monitoring are notable features. However, email marketing is more than just a tool for spammers and email companies. Consumers are increasingly aware of the differences between spam and authorized email, and are increasingly accepting authorized email marketing as a positive replacement for direct mail.
The best news is that most people who receive emails with permission open an average of 78%.
Jupiter Research reports that effective email marketing campaigns can generate nine to 18 times more revenue than broadcast email. However, creating an effective commercial email is both an art and a science. Here is a list of factors, potential problems and effective solutions to consider:
1. Spam! Spam!
The average consumer receives more than 300 emails a week, 62% of which are spam. No wonder the industry is so hostile. Spam filters, extensive folders, and spam reporting capabilities make consumers more comfortable with the dangers of spam. While 89% of users identified spam as a major concern in 2003, this number dropped to 85% in 2004, which was accompanied by an increase in the use of anti-spam tools.
As a professional email marketer, what can you do based on permissions? One tip is to remind your subscribers to add it to your Trusted Senders list. The second most important tactic is to ensure that your email marketing service provider has a good relationship with ISPs. This ensures that your email marketing campaigns go to your subscribers' inboxes and not to your spam folders. When choosing email marketing software, ensure that the company adheres to strict anti-spam policies and adheres to can-spam policies.
2. Image and format: Why do my emails appear broken?
Interrupted email campaigns are increasingly causing concern for email marketers. All the more so since several companies and email providers on the web are now blocking the graphics to combat spam. According to ClickZ, 40% of marketing emails sent to inboxes are "broken".
It was something that surfaced during the Elite Web beta test because we had a customer in the Canadian government whose recipients were primarily using highly secure email programs. The solution found has become one of our most important competitive advantages.
Elite web publishes every email marketing campaign that is sent to a secure location on the Internet (a location that only the original recipients of the email can access, using encrypted technology that automatically authenticates the user). The technology also ensures that you can track the behavior of your users, even if they read your email campaign in a safe place on the Internet.
3. Personalization and relevant content: In a professional email, a single size is not suitable for everyone.
In a recent DoubleClick study, email users were 72% more likely to respond to a business email if its content was based on the interests they indicated. This number underscores the importance of allowing users to choose their own stakeholders and control the professional emails they receive. The most popular interest categories, according to the study, are coupons and household items.
However, your voucher is only valid if the user opens the email. The study users indicated that the name in the "From" field is the most compelling reason to open a commercial email. It is, therefore, a good idea to ensure that your company name is clearly stated. Another important factor is the subject line. Users name discount offers and interesting news as the most attractive topics, followed by announcements of new products and free shipping offers.
4. Click and convert: Show me the money!
Therefore, the user opened his email and read the content. Great. But where's the sale? There is good news here. On the one hand, more and more consumers are making purchases as a direct result of a -commercial email campaign -
A third of DoubleClick study users bought something by clicking a link in an email. Another 42% clicked an email link for more information and bought the product later. Second, the online coupon is booming: 73% of consumers have exchanged an online coupon for an online coupon, and 59% have exchanged an online coupon.
In terms of industries, travel, hardware/software, electronics, apparel, food, furniture, gifts/flowers, and sporting goods are the best performers. All companies that send professional emails in these categories stated that 71% to 80% of recipients bought their products as a result of an email campaign.
There is no need to worry if your company does not fit into one of these industries. The overview of email conversions becomes clearer every day. The average click-through rate for purchases has increased by almost 30% since 2004 and the average rate for email orders has increased by more than 18% since last year.
5. Surveillance statistics: who are my real consumers?
Email marketing is an increasingly popular tool for effective CRM and it is time for more companies to recognize it. First, you'll get an unprocessed offer if your company's provider's email services don't include detailed real-time tracking. Real-time tracking is an industry-standard today and very valuable because you can see the exact time that a user opens their campaign, clicks on their link and makes that purchase. By studying your users, you can improve your communication efforts so that each campaign works better than the previous one (multiple messaging service providers also allow you to compare the performance of your campaigns).
But many traders are still in the dark. According to a recent WebTrends study, only 5% of marketers rely on the scale of their online marketing efforts, while 26% admit they are "blind". According to WebTrends, the low level of trust is due to a lack of measurement skills, which means that there is still a lot
The best news is that most people who receive emails with permission open an average of 78%.
Jupiter Research reports that effective email marketing campaigns can generate nine to 18 times more revenue than broadcast email. However, creating an effective commercial email is both an art and a science. Here is a list of factors, potential problems and effective solutions to consider:
1. Spam! Spam!
The average consumer receives more than 300 emails a week, 62% of which are spam. No wonder the industry is so hostile. Spam filters, extensive folders, and spam reporting capabilities make consumers more comfortable with the dangers of spam. While 89% of users identified spam as a major concern in 2003, this number dropped to 85% in 2004, which was accompanied by an increase in the use of anti-spam tools.
As a professional email marketer, what can you do based on permissions? One tip is to remind your subscribers to add it to your Trusted Senders list. The second most important tactic is to ensure that your email marketing service provider has a good relationship with ISPs. This ensures that your email marketing campaigns go to your subscribers' inboxes and not to your spam folders. When choosing email marketing software, ensure that the company adheres to strict anti-spam policies and adheres to can-spam policies.
2. Image and format: Why do my emails appear broken?
Interrupted email campaigns are increasingly causing concern for email marketers. All the more so since several companies and email providers on the web are now blocking the graphics to combat spam. According to ClickZ, 40% of marketing emails sent to inboxes are "broken".
It was something that surfaced during the Elite Web beta test because we had a customer in the Canadian government whose recipients were primarily using highly secure email programs. The solution found has become one of our most important competitive advantages.
Elite web publishes every email marketing campaign that is sent to a secure location on the Internet (a location that only the original recipients of the email can access, using encrypted technology that automatically authenticates the user). The technology also ensures that you can track the behavior of your users, even if they read your email campaign in a safe place on the Internet.
3. Personalization and relevant content: In a professional email, a single size is not suitable for everyone.
In a recent DoubleClick study, email users were 72% more likely to respond to a business email if its content was based on the interests they indicated. This number underscores the importance of allowing users to choose their own stakeholders and control the professional emails they receive. The most popular interest categories, according to the study, are coupons and household items.
However, your voucher is only valid if the user opens the email. The study users indicated that the name in the "From" field is the most compelling reason to open a commercial email. It is, therefore, a good idea to ensure that your company name is clearly stated. Another important factor is the subject line. Users name discount offers and interesting news as the most attractive topics, followed by announcements of new products and free shipping offers.
4. Click and convert: Show me the money!
Therefore, the user opened his email and read the content. Great. But where's the sale? There is good news here. On the one hand, more and more consumers are making purchases as a direct result of a -commercial email campaign -
A third of DoubleClick study users bought something by clicking a link in an email. Another 42% clicked an email link for more information and bought the product later. Second, the online coupon is booming: 73% of consumers have exchanged an online coupon for an online coupon, and 59% have exchanged an online coupon.
In terms of industries, travel, hardware/software, electronics, apparel, food, furniture, gifts/flowers, and sporting goods are the best performers. All companies that send professional emails in these categories stated that 71% to 80% of recipients bought their products as a result of an email campaign.
There is no need to worry if your company does not fit into one of these industries. The overview of email conversions becomes clearer every day. The average click-through rate for purchases has increased by almost 30% since 2004 and the average rate for email orders has increased by more than 18% since last year.
5. Surveillance statistics: who are my real consumers?
Email marketing is an increasingly popular tool for effective CRM and it is time for more companies to recognize it. First, you'll get an unprocessed offer if your company's provider's email services don't include detailed real-time tracking. Real-time tracking is an industry-standard today and very valuable because you can see the exact time that a user opens their campaign, clicks on their link and makes that purchase. By studying your users, you can improve your communication efforts so that each campaign works better than the previous one (multiple messaging service providers also allow you to compare the performance of your campaigns).
But many traders are still in the dark. According to a recent WebTrends study, only 5% of marketers rely on the scale of their online marketing efforts, while 26% admit they are "blind". According to WebTrends, the low level of trust is due to a lack of measurement skills, which means that there is still a lot
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